(Eduardo Verdugo/AP) This red dye was so valuable it built cities. One family in Mexico is still making it the old way
Mayeli Garcia and her family run a greenhouse in the village of San Francisco Tepeyacac, east of Mexico City, which specializes in the slow, old production process. At their greenhouse, rows of hundreds of cactus pads are held on racks suspended in the air and covered by a white powder. That is the sign of the insects working beneath, drawing nourishment from the juices of the nopal and protecting themselves with the waxy powder.
“You have to wait three or four months for them to complete their life cycle, and then we harvest,” Garcia said. “You have to keep monitoring and watching every cactus pad.” That’s essentially the way the best red was produced for three centuries.
But the story doesn’t end here. Artisans in Oaxaca maintained some production, because weavers of traditional clothing and rugs preferred it in handicrafts.
Some studies began suggesting that chemical dyes, and particularly some of the red ones, could have adverse health effects if consumed as food colorings or in cosmetics like lipstick. By 1990, U.S. authorities banned red dye No. 3 for use in cosmetics, though it is still allowed in food products.
“We have tried to automate a little bit to make it less manual work, with machinery we ourselves invented, to try some brushes” for brushing the insects off the cactus pads, Garcia said. The motor of their prototype burned out, she noted ruefully.
Garcia struggles to make a living off the 100 kilograms (220 pounds) of cochineal dye she produces each year, though she is trying to diversify into soaps, creams, cosmetics and other products derived from the nopal, such as jam. Her family still grows fresh vegetables to make ends meet. Selling the dye for less isn’t an option.
But she still has plenty of reasons for keeping on with the cochineal farm, a whole ecosystem designed to keep the tiny bugs happy, well fed and safe from predators.
“We are having problems with synthetics and chemicals,” she said. “So I think that there is a revolution going on, of returning to what once was, what was once produced, because it kept us much healthier.”
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